In her new role, she will be responsible for leading the sales strategy of this top wine, strengthening its positioning in the global fine wine market.

With over 14 years of experience in the wine industry, Marie-Charlotte Fraysse has been appointed Commercial Director of Casa Real by Viña Santa Rita, where she will lead efforts to further establish this iconic Cabernet Sauvignon among the world’s most celebrated wines.

Originally from Champagne and now based in Bordeaux, Marie-Charlotte Fraysse has led distribution networks, brand positioning, and the expansion of high-end wines in key international markets. She has held key positions at renowned Chilean wineries, including Viña Valdivieso, Undurraga, and Botalcura, as well as at the French group DAOU Family Estates, where she led international sales for the Asia-Pacific region and Brazil.

Fraysse’s decision to join Casa Real was driven by her admiration for the wine’s heritage. As she states, “Casa Real isn’t just another great Cabernet from Chile — it has a true soul and a rich legacy to share,” says Fraysse. “This wine represents everything I admire in fine wine: heritage, authenticity, and an unwavering commitment to quality. This role brings together my experience, my love for Chile, and my passion for fine wines. I am truly excited to have the opportunity to honour the 144-year legacy of the winery and fulfil Don Ricardo Claro’s vision of crafting Chile’s finest Cabernet Sauvignon from the best vines in the original Alto Jahuel vineyard.”

As the industry evolves, the Commercial Director of Casa Real focuses on positioning it as one of the world’s most sought-after wines —a true Grand Vin.

Fraysse acknowledges the opportunities and challenges ahead: “La Place de Bordeaux itself is going through a transformation, and navigating this shift while expanding into new markets will require a clear, long-term strategy. We must ensure our efforts align across all channels in all the markets. Our approach must be consistent, intentional and built for long-term success”, says.

Confident in the strength of the team and the quality of Casa Real and the commitment of Viña Santa Rita, she is looking forward to embarking on this journey: “With an outstanding wine, a passionate team, and the courage to make bold strategic decisions, I do not doubt that we have everything needed to elevate Casa Real to new heights.”