In 1980 the company became part of the Claro Group, and the new ownership brought a major leap forward in quality and business acumen. Major investments were made, allowing exports to be increased by the end of the 1980s. The new owners also implemented a range of technological innovations, allowing the company to craft higher-quality wines.

Since then, Viña Santa Rita has continued to work with the latest and most advanced technology to create exquisite wines for each of its product lines, bringing forth the many prizes and awards that it has earned over the years.